A truly creative agency can take your company to the next level. We're not talking about the old and stale agency that promises you the world with one marketing campaign or billboard. We're talking about a creative agency that will go to the creative agency ends of the earth to find out everything they need to know about your business and develop a real plan to define your identity and make your marketing efforts effective.
A Creative Agency or an Imposter?
How can you know the difference between the real deal and the imposter? An innovative and creative agency won't pitch you without asking the a multitude of questions about your company, your customers, your history, and your perceived future. It's important to remember that what you think may have worked for your business in the past may be in need of a refresh or a complete make-over. A creative advertising agency will take the time to uncover what message you need to deliver to reach your target market and bring you the customers that will make your business succeed.
Creative Agencies and "Being Sold"
Another important clue that you aren't working with a professional is the feeling that you are being "sold." If the ad agency seems like they are pushing one particular product at you and can't give you a reasonable explanation as to how this effort will enhance your image or marketing campaign, buyer beware. Stay far away from anyone that seems like they're trying to sell you a used car.
Find an Agency that Knows Your Customers
A creative agency is skilled at analyzing your strengths and weakness. They know who your customers are and gauge if your current company image is in line with the valuable consumers you need to attract. Your job is to keep an open mind and understand that marketing is NOT your speciality, otherwise you would have no need for an advertising agency at all. Remember that these people are really the professionals you need, that their advice carries valuable weight.
Creative Ideas Mean a Fresh Approach
A creative agency will be able to give you fresh ideas, not rehash marketing ploys that your competitors have used time and again. They will set you apart from your competition, clearly define your company message and convey that message to your customers.
In conclusion, the most important thing to remember is to use common sense when selecting your advertising agency. Make sure that they take the necessary time to really understand what it is your company stands for and how to market your business effectively.